European Digital Performance Specialist

European Digital Performance Specialist - WerfSelect

Are you passionate about driving digital media effectiveness and measurement excellence across multiple European markets? Do you combine strategic thinking with strong analytical capabilities and know how to influence stakeholders across complex international organizations?

For Yakult Europe, we are looking for a European Digital Performance Specialist. In this role, you will shape how digital media performance is measured, optimized and governed across Europe. By combining media expertise, creative analytics and stakeholder management, you will help local markets make better decisions and maximize business impact.

As European Digital Performance Specialist, you will drive digital media effectiveness and measurement excellence across Europe. You will help local markets maximize the impact of digital investments to drive growth of Yakult in Europe, while creating consistency in performance measurement, reporting and governance.

1. Pan-European Digital Media & Performance Oversight

●    Drive the European digital media and performance strategy, optimizing the channel mix across Paid Search (SEA), Paid Social (Meta, TikTok, etc.), Programmatic Video/Display, and Retail Media to grow the Yakult Brand.

●    Establish robust KPI frameworks, creative best practices, and media investment guardrails per channel across diverse European markets (e.g., balancing reach on TikTok with intent-driven capture on Google SEA).

●    Track and improve digital campaign results across markets. Audit local ad accounts to find growth opportunities and manage ad frequency to prevent audience fatigue.

●    Lead regional agency relationships, ensuring accountability, driving cross-market learning, and fostering continuous improvement.

●    Own, evolve, and standardize European digital measurement frameworks and unified reporting structures.

●    Ensure data quality, tracking integrity, and strict compliance with global analytics standards and local privacy regulations (GDPR).

●    Oversee attribution and media effectiveness methodologies to accurately capture the impact of multi-channel campaigns.

●    Translate complex performance data into clear, high-level strategic recommendations for senior stakeholders.

3. Market Enablement & Capability Building

●    Drive operational scale and consistency by developing pan-European standard operating procedures, digital toolkits, and agency frameworks.

●    Build local digital media and measurement capabilities through coaching, training workshops, and knowledge sharing.

●    Empower local teams to define market-specific KPIs, interpret performance data, and optimize outcomes independently within agreed regional standards.

●    Bridge the gap between paid/earned digital activation, core brand objectives, and regional learning agendas.

4. Cross-Functional Collaboration & Projects

●    Act as a key partner to regional and local stakeholders across Marketing, Finance, IT, and Legal.

●    Provide data-driven input into annual planning, budgeting cycles, and long-term strategic marketing initiatives.

●    Champion and contribute to ad-hoc European projects based on your digital expertise and regional growth priorities.

You are a strategic, data-driven professional who combines commercial acumen with analytical rigor and thrives in an international environment.

●    Bachelor/Master’s degree or equivalent in Digital Marketing, Analytics, Business or related field.

●    3-5 years of experience in digital media, performance marketing, analytics and/or measurement.

●    Proven experience in a multi-market, regional or international role.

●    Strong background in agency management and governance.

●    Experience within FMCG and/or complex matrix organizations is preferred.

●    Agency-side experience is considered an advantage.

●    Expertise in Google Analytics 4 (GA4), Google Tag Manager (GTM), and data visualization platforms (e.g. Looker Studio, or PowerBI).

●    Strong understanding of major ad platforms (Google Ads, Meta Ads Manager, TikTok, programmatic DSPs).

●    Good working knowledge of European privacy regulations (GDPR, ePrivacy Directive) and experience implementing privacy-first tracking solutions (e.g., Consent Mode, server-side tracking).

●   Experience in linking digital performance metrics with brand equity indicators (e.g. brand lift, Share of Search)

●   Proven ability to manage, evaluate, and hold media agencies accountable through clear SLAs and performance KPIs.

●   The ability to translate complex, technical data into simple, commercial stories and action plans for non-technical local marketers and senior leadership.

●    A highly visible and yet hands on European role.

●    The opportunity to shape digital media and measurement capabilities across Europe.

●    An international environment focused on growth, innovation and contineous improvement.

●    The autonomy to drive change and create measurable business impact.

●    Competitive employment conditions, including an annual bonus.

●    A full-time position, with 32 hours week negotiable.

You will be part of the European Marketing team and a Digital team focused on driving business impact through digital media, performance and measurement.

You will report to the EU Digital Team Lead and work closely with the EU Technical Product Owner, local market teams, digital and media agencies and stakeholders across Europe.

Every day, more than 38 million people in 40 countries drink Yakult. Guided by the philosophy Working on a healthy society, Yakult has been supporting people’s wellbeing through science-based probiotics for more than 90 years.

Yakult Europe, based in Almere, serves as the European headquarters and production site and supports local sales and marketing organizations across Europe.

This vacancy is exclusively managed by WerfSelect

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